CJ Follini, Publisher
Welcome back, Noyackers!
If you’re reading this, chances are you’ve done the hard part—built your income, climbed the ladder, maybe even created your first real wealth event. You’re no longer hustling to get in the room. You’re in it.
But that visibility comes with a shadow side: attention from people who want what you’ve earned, and will use sophisticated, deeply personal methods to take it.
This isn’t about paranoia. It’s about fluency. Because the same traits that make you successful—urgency, optimism, ambition—can also make you vulnerable if you’re not prepared.
This week, we unpack how scams are evolving to target HENRYs like you (High Earners, Not Rich Yet), why even the sharpest minds fall for them, and exactly what you can do to stay ten steps ahead.
Let’s kill the myth: scams aren’t about being stupid. They’re about being unprepared—especially when you’re new to wealth.Â
In 2024, Americans lost $12.5 billion to fraud. Investment scams alone hit $5.7 billion, a 24% spike from the year before.
And the victims? Not who you’d expect.
📊 Quick Poll: How confident are you in your ability to spot a financial scam?
This Week's Wealth ResourcesÂ
Post-Scam Rapid Response Checklist – Stop losses fast with the Post-Scam Rapid Response Checklist, your step-by-step guide for freezing funds, securing accounts, and reporting fraud
Digital Hygiene Checklist (Monthly Ritual) – Build a monthly ritual with the Digital Hygiene Checklist to reset passwords, audit privacy, and cut your digital risk in 20 minutes
HENRY Scam Simulation Game (Self-Quiz) – Test your instincts with the HENRY Scam Simulation Game and learn how you’d really respond under scam pressure
Personal Scam Exposure Map – Map your weak points with the Personal Scam Exposure Map and create a clear plan to lock down vulnerabilities
Until next Sunday,
—CJ & The NOYACK Team
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